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Born into hip hop royalty, artist and producer Darnell Roy is the grandson of the legendary Sylvia Robinson, who founded Sugarhill Records. Darnell fell in love with music and began recording songs as a child at the Sugarhill studio. Darnell went on to participate in the Scream Tour alongside popular artists such as Bow Wow, Omarion, and Chris Brown, and discovered that being in the public eye at such a young age was no longer what he wanted. Without hesitation, Darnell stepped back from the limelight just as his career was taking off to enroll in school in Atlanta, Georgia. While concentrating in audio engineering, he began to focus on the next chapter of his career and chart new territory. Still in pursuit of continuing his family's monumental legacy, Darnell made his way back to his native New Jersey, and used his knowledge of the music business to help guide the careers of fellow artists who want to make it to the top. Darnell has recently decided to also reassert himself as an artist and is working on building the blueprint for what he hopes will be a legendary career. Leland Robinson, Sr. Leland Robinson, Jr.
Darnell Roy, the artist, producer, television start, and newly minted President of Sugar Hill Records. He is also the owner of his own record label Rich Clique Entertainment. Roy seeks to continue the family legacy through Sugar Hill, but is also pushing to establish his own identity through Rich Clique. Roy sat down with The Source to talk about what he has been through and show people what he has been working on since his introduction some years back. The Source: What title takes priority for you, artist, producer or record executive? Darnell Roy: I am a hustler, I think there is more than one way to get it. I grew up in the industry around my grandparents, my uncle Joey who recently passed was both a businessman who became an artist. I worked under him and learned the business. We have access to studios so eventually my cousins and I started getting into the music.
Look back at our favorite moments throughout the year, from award shows to up-close shots of celebrities. See the gallery. Darnell's theme for his 16th birthday is a Coming to America party. Sign In. Get a sneak peek of the new version of this page.